If there is one thing that defines today’s markets, it is complexity and dynamism. They move in an increasingly volatile and unpredictable environment, forcing companies to respond quickly, both in terms of stock availability and in reducing delivery times.
In such a context and considering that the weight of e-commerce continues to grow, being able to respond to new and changing consumer needs is crucial to maintaining and expanding a market position.
This is the reason why more and more companies of all sizes and sectors are deciding to adopt a consumer-centric logistics philosophy that involves everything from suppliers to those responsible for the different logistics areas, including, of course, carriers.
So, what is logistics marketing, what is the relationship between marketing and logistics, how does logistics marketing work, and what are the logistics functions of marketing?
Keep reading to find out.
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What is logistics marketing?
Logistics marketing is a business strategy that focuses on the coordination and optimization of logistics processes in order to improve the efficiency and effectiveness of marketing activities.
This discipline seeks to effectively integrate logistics with marketing to ensure the delivery of products and services to the target market at the right time and place.
What is the relationship between logistics and marketing?
To understand the relationship between logistics and marketing, let’s understand what the different terms are about:
- The objective of logistics is to efficiently and effectively manage the flow of goods, services and information from their origin to their final destination in order to satisfy customer needs and minimize the company’s operating costs. In other words, making sure that the right product or service is available at the right place, at the right time and under the right conditions, at the lowest possible cost.
- The goal of marketing is to identify and satisfy the needs and desires of a company’s or brand’s target market through the creation, promotion, distribution and sale of products and services. Marketing seeks to create value for customers, build lasting relationships with them and generate profits for the company.
The need to align logistics and marketing objectives gives rise to logistics marketing, whose purpose is none other than to match the work of the production and sales teams and ensure that the customer experience is as satisfactory as possible in order to build customer loyalty.
In other words, the aim of logistics marketing is to ensure that the customer is listened to, that the company is aware of trends, that communication is personalized as much as possible and that efforts are optimized to match planning with structural reality, through rapid responses, shorter lead times and quality deliveries.
The functions of logistics marketing in the maritime sector
The main functions of logistics marketing are:
- Constant flow of goods: guaranteeing that production, warehouse management and shipping times are in sync to ensure that agreed customer delivery times are met.
- Stock control: guarantee stock and avoid stock-outs through the study of product rotation and sales KPIs.
- Streamline deliveries: minimize delivery times by studying routes and optimizing resources without compromising the customer experience.
- Conduct post-sales follow-up: gather direct feedback from consumers on their satisfaction levels and how to improve marketing logistics.
- Examine the quality of service: detect weak points and work to improve logistics for the growth of the business project.
The logistics and maritime services market
When we talk about the maritime logistics and services market, what we are talking about is the management of transportation and distribution of goods and products through maritime means, as well as logistics activities related to the loading and unloading process in ports, inventory management, transport route planning and other related services.
A market that is made up of different players, including shipping companies, loading and unloading companies, warehousing and distribution companies and transport service providers, among others.
They all work together to ensure that products reach their final destination safely, efficiently and effectively.
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The logistics and maritime services market is a global and highly competitive market, with a strong focus on efficiency and quality of service. This is why technological innovation and continuous process improvement are key to staying competitive in this market.
Among the main challenges facing this market are fluctuating oil prices, the impact of climate change, and government and security regulations that affect shipping management.
How can BOXXPORT help with logistics marketing?
Thanks to BOXXPORT, as an international container service provider, companies can find opportunities to participate in the digitization of their business in a cost-effective, fast, secure and efficient manner.
BOXXPORT enables you to digitally manage your entire fleet with our cloud-based business solution. Buy and sell shipping containers and go from being a local trader to becoming an international player in seconds.